5 Ways to Make Twitter & Email Work Together

Good tips below from Janine Popick on integrating Email and Twitter…

1) Twitter Your Subject Line
Now that you’ve created your email you sent it out to your lists, take your subject line, which is hopefully less than 140 characters, and twitter it, then included a link to your hosted version of your email campaign. You’ll likely be reaching part of an audience you never knew you could have. If they like your content they’ll click through and read it, then they may even sign up to your list.

2) Think About Search on Twitter
Depending on the way people search for things on Twitter and the content of your subject line, (check out the free service called TweetDeck that enables you to search and filter on keywords), people that never knew anything about you might see your tweets.

3) Include “Follow” Links in Your Email Marketing Campaigns
Make sure you include a “Follow Us on Twitter” link in all of your email campaigns. With the velocity at which emails get forwarded, a newcomer might want to “try you on for size” by following you on Twitter before making the commitment to join your email list.

4) Get Them to Sign Up
You may also consider adding a “Sign Up to Receive Our Emails” link so that those coming to the hosted version of your email for the first time from Twitter have a place to add themselves to your email list. Entice them to sign up by having “Email Only” offers or notices.

5) Use Twitter for Research
If you use free twitter tools that help shorten your links like http://bit.ly/ & http://tr.im/ (remember your entire tweet is limited to 140 characters) you can track how many people click on links that you include in your tweets. Then you can see which articles, offers or stories that you twitter about should be included and above the fold on your email newsletter.

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How Twitter & Email Marketing Work Together

ONE MORE FOR YOU
Since Twitter is interactive and real-time, you can survey your “Twibe” (Twitter Tribe) to get topics, quotes, and guest writers for your next email newsletter issue.