Phase 4: Conversion & Monetization

ClickTale: Look Over Your Web Visitors’ Shoulders (for FREE)

Ok, ClickTale takes the prize for THE COOLEST free conversion optimization tool for marketers I’ve seen in a long time. You can watch movies of your visitors’ actual browsing sessions… very cool, especially for landing pages.

Conversion Optimization

What is conversion optimization, you ask? The term refers to making changes to your web pages so [...]

Phase 2: Tracking & Analytics

Conversion Rate Decline = Failure? Not Necessarily.

We all talk about conversion rate as if it were the purest form of success measurement, which it may be. However, it’s not the ONLY form of measurement, as seen the following example over at FreedYourMind.com. They heard a guy at a conference expressing concern about his declining conversion rate, even though his other [...]

How to create your own contextual affiliate ads (like Google Adsense), without sharing your payday with Google!

We all know that Google keeps most of their Adsense revenue, sharing only a small portion of it with the publishers who post the ads on their sites. That’s all about to change…

EchoCurrent (echocurrent.com), free-of-charge, will help you present relevant ads to your visitors, right out of your Commission Junction (CJ.com) affiliate account. [...]

Phase 4: Conversion & Monetization

Seen SitePal virtual employee software?

I recently found this cool service that should increase conversions, if well-executed. I’m about to load it here on MKTG-101.COM, so stay tuned for my review. Any one out there tried it? Thoughts?