Once again, Seth Godin makes an important point.
Marketers should be building assets.

The question is, “What is an asset?” Seth said it best here…

For a marketer, an asset is a tool or a platform, something you can use over and over without using it up. In fact, it’s something that gets better the more you [...]

by Ryan P. M. Allis
CEO, iContact

ASP – Application Service Provider. ASP’s provide internet based software.

Access – Database software. Part of the Microsoft Office Suite. Organizations often store customer data in Access databases.

Autoresponder – a set of immediate or time-delayed messages that are emailed to someone after they request it

Blacklists – Lists of domains and IP [...]

by Ryan P. M. Allis
CEO, iContact

There is a simple five-step process in putting a successful permission-based email marketing campaign in place. This process is reviewed below.

1. Start using a permission-based email marketing software that allows you to easily create newsletters, automatically manage subscribes, unsubscribes, bounces, and view reporting statistics like opens and clickthroughs.

2. Decide on [...]

Good tips below from Janine Popick on integrating Email and Twitter…

1) Twitter Your Subject Line
Now that you’ve created your email you sent it out to your lists, take your subject line, which is hopefully less than 140 characters, and twitter it, then included a link to your hosted version of your email campaign. You’ll [...]