MKTG-101.COM » Phase 6: Customer Retention

What is a Marketing asset?

jeffherring — Tue, 29 Sep 2009 20:47:39 +0000

Once again, Seth Godin makes an important point. Marketers should be building assets.

The question is, “What is an asset?” Seth said it best here…

For a marketer, an asset is a tool or a platform, something you can use over and over without using it up. In fact, it’s something that gets better the more you [...]

The Essential Email Marketing Glossary

tonycurtis — Tue, 29 Sep 2009 01:25:35 +0000

by Ryan P. M. Allis CEO, iContact

ASP – Application Service Provider. ASP’s provide internet based software.

Access – Database software. Part of the Microsoft Office Suite. Organizations often store customer data in Access databases.

Autoresponder – a set of immediate or time-delayed messages that are emailed to someone after they request it

Blacklists – Lists of domains and IP [...]

The Five-Step Process of Permission Email Marketing

tonycurtis — Tue, 29 Sep 2009 01:17:48 +0000

by Ryan P. M. Allis CEO, iContact

There is a simple five-step process in putting a successful permission-based email marketing campaign in place. This process is reviewed below.

1. Start using a permission-based email marketing software that allows you to easily create newsletters, automatically manage subscribes, unsubscribes, bounces, and view reporting statistics like opens and clickthroughs. 2. Decide on [...]

5 Ways to Make Twitter & Email Work Together

jeffherring — Mon, 28 Sep 2009 18:27:27 +0000

Good tips below from Janine Popick on integrating Email and Twitter…

1) Twitter Your Subject Line Now that you’ve created your email you sent it out to your lists, take your subject line, which is hopefully less than 140 characters, and twitter it, then included a link to your hosted version of your email campaign. You’ll [...]

Review: Conduit Toolbar Creator

tonycurtis — Fri, 25 Sep 2009 02:49:23 +0000

You may have already noticed that I recently added a free downloadable Firefox/IE/Safari browser toolbar to http://MKTG-101.COM this week.

It offers one-click access to some of my favorite marketing tools, some of my favorite blogs and tweeters, plus some free marketing reports. Lots of good stuff that will be continually updated and pushed [...]