by Anthony Curtis
http://InternetMarketing-101.com
Regardless of what you are selling, selecting the right market or
niche audience can make or break your business, especially online.
Your target audience must NEED your product or service,
not simply want it. Ideally, they will have a problem that your
product can solve. This problem should be the first thing they
think of when they wake up and the last thing they think of
before they go to bed.
Customers like these are ready to buy the minute they find you.
Did you notice I didn’t say “when YOU find THEM“?
Through the use of search engines, article marketing and other
“pull marketing” techniques, you are going to showcase your solution
in front of these people, so they practically trip over it.
There are a handful of niches that are known to be chock full of
motivated customers. Here are a few to get your thought process
flowing…
- People with financial problems: bad credit, foreclosure
- People with health-related problems: bad breath, bad skin
- People with relationship problems: recently “dumped”, generally lonely
Alexis Dawes, ghostwriter extraordinaire, points out that most of us do
not even know where to start searching for other people’s problems unless
we have experienced them ourselves.
To solve this Internet Marketing problem, she compiled a list of 287
research sites that offer topic/niche popularity “BUZZ” lists.
Here is a short intro to her ebook, “The Book Is In The Buzz”…
http://InternetMarketing-101.com/info/thebookisinthebuzz
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43 Things Zeitgeist – http://www.43things.com/zeitgeist/goals
shows a list of the most popular goals that people strive for.
The list is based on responses from tens of thousands of 43 Things users.
The day I was writing this letter, one of the most popular goals was
“learn Spanish.” More than 6K people have listed it.
Do YOU have a hidden knack for teaching Spanish? How about a vocabularly
trick that helped you learn 100 new words a day – and actually remember them.
If so, you could be on your way to targeting this market.
Certain content sites show lists of their most popular pages.
AquariumFish.net – http://www.aquariumfish.net/pages/most_popular_pages.htm
is one such example.
Golf Online – http://www.golfonline.com/golfonline/features/mostpopular/0,24114,,00.html
gives you a list of the most popular articles for the day.
Look in the right hand column of the National Center for Infectious Diseases web site -
http://www.cdc.gov/ncidod/diseases/index.htm
and you’ll see a list of the most popular topics on their site, as well the most often
requested disease information.
Wanna write a diet ebook? Consumer Reports Webwatch –
http://www.consumerwebwatch.org/dynamic/health-report-diet-site-ratings.cfm
recently offered a list of reviews for the top 20 diet web sites. See what works and
what doesn’t.
Popular investing site The Motley Fool – http://www.fool.com/news/commentary/2006/commentary06022410.htm
gives you an indication of what’s hot on their site.
Speaking of investing, Stockpickr! – http://stockpickr.com/list/mostviewed/
will tell you which investment portfolios receive the most pageviews on their site.
In Desperate Buyers Only I recommend writing about solving certain health problems.
CureZone – http://curezone.com/forums/top50.asp
has a list of the top 300 support forums, categorized by the number of pageviews.
Can you say “an-encyclopedia-of-free-research-at-your-fingertips”?
Wedding Wisdom – http://www.wedding-wisdom.com/populararticles.php
lists their most popular articles according to the number of pageviews.
And did you know that Big Boards – http://www.big-boards.com/
has a list of the biggest forums online, showing both the number of posts and members?
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You can read more here…
http://InternetMarketing-101.com/info/thebookisinthebuzz
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