Local | MKTG-101.COM

Let Google Promote Your Local Business for FREE

Have you seen the Google Local Business Center? If not, it’s at Google.com/LBC.

They give your local business a free map listing, complete with photos, hours of operation, address, and phone…all for free (as of today). I wouldn’t be surprised if they started charging for it soon.

Please comment below once you’ve added your business [...]

Phase 7: Infopreneurship - The Big Picture

Marketing Live Events for Info-Marketers

By Janet Switzer

Conducting live training events is an important part of many information product businesses. Yet filling seminars is often a daunting process. Here’s how smart info-marketers sell hundreds of attendees into their live events.

EMAIL MARKETING — The fastest and cheapest method for marketing live events is via email. You can [...]

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Glossary

A/B Testing
In A/B testing, you unleash two different versions of a keyword, advertisement, website, web/landing page, banner design or variable and see which performs the best. You test version A vs. version B to see how different versions preform.

Above the Fold
With reference to the top part of a newspaper, the term is used in Internet [...]