MKTG-101.COM » local

Let Google Promote Your Local Business for FREE

anthonycurtis — Fri, 13 Nov 2009 03:37:08 +0000

Have you seen the Google Local Business Center? If not, it’s at Google.com/LBC.

They give your local business a free map listing, complete with photos, hours of operation, address, and phone…all for free (as of today). I wouldn’t be surprised if they started charging for it soon.

Please comment below once you’ve added your business [...]

How to Find Neighborhood Customers Online: Social Marketing for Local Service Businesses

tonycurtis — Sat, 26 Sep 2009 00:34:30 +0000

I, personally, think Web Marketing should be part of everyone’s business plan, but it doesn’t have to BE the business plan. There are plenty of online business building strategies that work even for local service-oriented businesses. For instance, my wife is an esthetician (skin care specialist). She has been using Twitter to [...]

Marketing Live Events for Info-Marketers

tonycurtis — Thu, 27 Aug 2009 01:08:09 +0000

By Janet Switzer

Conducting live training events is an important part of many information product businesses. Yet filling seminars is often a daunting process. Here’s how smart info-marketers sell hundreds of attendees into their live events.

EMAIL MARKETING — The fastest and cheapest method for marketing live events is via email. You can [...]

Glossary

tonycurtis — Tue, 06 Jan 2009 16:36:23 +0000

A/B Testing In A/B testing, you unleash two different versions of a keyword, advertisement, website, web/landing page, banner design or variable and see which performs the best. You test version A vs. version B to see how different versions preform.

Above the Fold With reference to the top part of a newspaper, the term is used in Internet [...]