What is a Marketing asset?

Once again, Seth Godin makes an important point.
Marketers should be building assets.

The question is, “What is an asset?” Seth said it best here…

For a marketer, an asset is a tool or a platform, something you can use over and over without using it up. In fact, it’s something that gets better the more you invest.

Running an ad is an expense. Building a brand people trust is an asset.

Buying a trade show booth is an expense. Having a permission marketing list of people who want to get anticipated, personal and relevant emails from you is an asset.

Source: Seth Godin’s Blog

Start building your permission marketing list (your marketing asset) today!

Start your research here with these major players in the Email Marketing space…
Aweber
iContact
Constant Contact